In today’s pharma industry holograms and its solutions plays a vital role in maintaining consistency, reliability and quality medicines for its consumers. As it is the prime responsibility of manufacturers and regulators to ensure safe, environmental and host of other stringent regulatory standards holograms at their packaging system. These safe holographic solutions provide abundant benefits to consumers and protect fake pharmaceuticals entering in the legitimate supply chain.
Though major pharmaceuticals companies adopted these holographic solutions but they failed to safeguard the public from buying counterfeit versions. As major companies lacks continuous innovation, invention, and evolution in holographic techniques which can be easily copied. But Lasersec accompanied increased use of security devices in combination with other authentication technologies to prevent fake pharmaceuticals in the market. These complex devices successfully create aluminum holographic foil and holographic labels that are easily recognized yet difficult to copy accurately.
Mr. Vikas Bhatnagar, Director Marketing, Lasersec Pvt. Ltd, India observes “At the moment in our country, most of the pharmaceutical companies use holograms as a standard business solution but not able to understand the basic problem occurring in the supply chain of fake pharma. Infact majority of companies are still facing the counterfeit hologram strategies. The problem occurs at consumers end only as regulators are the one who can identify fake holograms but consumers cannot necessarily do so. The existing holograms in the market are not that effective which can secure the public from these prevailing malpractices. So our company plans to commence anti counterfeiting applications inevitably difficult to copy with 100% accuracy which is a preferred detection feature for packaging. Though the cost of these holographic solutions is expensive and not affordable by all industry but its effective technology has brought successful results for pharmaceutical and packaging companies”
Global Acceptance
Globally, market demand of hologram is high and steadily growing with the counterfeit activities. The pharmaceutical and packaging companies are aware about the holographic solution to fight against counterfeiters. The World Health Organization estimates that annual earnings from the global sales of counterfeit and substandard medicines exceed $32 billion. And if the condition remains the same then the growing counterfeit drug market is going to be worth a hefty $75 billion globally by 2010. The demand of fake pharmaceutical and other FMCG products is high across the globe because consumers are not able to judge the duplicate product available in the market. Infact some countries are consuming above 50 percent fake medicines due to these malpractices.
In a recent survey a case occurred in Southeast Asia where it has been reported that more than half of the sales of antimalaria treatment Artesunate were of counterfeit versions despite that these Artesunate drug blister-pack contained hologram. The problem is that only regulators have knowledge to examine the holograms but the public fail to recognize these fake holograms. As a result, community is suffering with the lower-quality holograms that have demonstrated counterfeit. These cost saving processes increase the audacity of criminals to reproduce packaging that is noticeable as genuine.
But now the time has come to fight with these myths of copied hologram. The Lasersec Pvt. Ltd has successfully innovated the aluminum holographic foil and holographic labels. The specialties of these holographic aluminum foils are filmy coated, chemically complex, multi-layered, transferable coatings and sophisticated holographic technology design. These innovative coatings and holographic products are not only decorative in nature, but also provide invisible and unique chemical resistance. The exclusive holograms can be integrated into supply chain chosen by the manufacturer as a hidden image which can be designed to fade and reappear as the stimulus is re-applied at later stage to reveal image permanently.
Opportunities in Abundance
According to the marketing team of Lasersec, the Indian hologram business is rapidly growing at the rate of 30-35% annually. It is estimated that by the end of this year it will increase by 40% annually. This clearly reflects that pharma companies are emphasizing to apply holograms as it will ensure the security of the consumers. But they forget that with the increasing growth opportunities of hologram business, the counterfeiting drug industry in India is also growing with the same rate. It has been analyzed that counterfeiting drug industry in India has increased and reached the business of approx US 1 billion. The challenge before these pharma companies is to find such holograms that can enhance the operational quality and simple application.
In particular there are few hologram companies that have acquired the knowledge of designing such holograms which cannot be copied. The increasing demand and consumer’s inability to indentify fake holograms have encouraged the traditional hologram companies and counterfeited activities to promote their business. Sometime pharma companies also ignore the significance of these holograms as they demand reasonable holograms. They want to cut down the manufacturing cost of that medicine and the result is the loss of their goodwill in the market and the life of consumers. Their ignorance to achieve accuracy in the packaging process leads to betrayal of society and nation.
Globalization of holograms and their increased demand in pharma industry has added the responsibility of pharma companies to provide accurate pharma across geographically distributed locations. This is a right time for pharma companies to remove the traditional methods of applying holograms and locate a best company that can offer exclusive holographic solution. The improved holograms will provide more insight and protection to the consumers. In this manner they can enhance various opportunities with continuous innovation, invention, and evolution in holographic techniques and can successfully deliver the reliable pharmacy to create better impact on their consumers.
The Quality Holographic Seal
Holographic labels or any holographic solution requires multi-disciplinary Research and Development support. Only exclusive holograms designed by innovative platform technology, can react to simple stimuli to reveal hidden image or change color for confirming product’s authenticity. There are various companies which can offer highly advanced hologram solution but holograms developed by Lasersec Pvt. Ltd promises to be a novel arrow in the quiver of the pharma industry to shoot down drug counterfeiters. The smart aluminum holographic foil and holographic label designed while using variety of polymers between layers of film which in turn to react to different stimuli. In this way the polymers swell and light is refracted in a different way that gives a visual response to verify authenticity.
For the quality management of holographic solution, each hologram is developed while analyzing the genuine problems of the consumers. Holographic Aluminum Foil developed by us is widely used and appreciated by pharmaceuticals companies as the hologram can easily be seen on cavities of the blisters. These holographic aluminum foils carries fused hologram which makes hologram as an integral part of the surface. Though the prices of these foils are somehow expensive and not affordable by all pharma companies but they actually combine authentication with traceability. And above all, the customization of these aluminum foils does not hinder the blistering process and matches with company’s requirement to make it an easy choice for pharma companies.
Our renowned and legendary engineers are continuously involved in developing new technologies and capabilities to protect counterfeited practices. The standards for the quality, safety and efficacy of hologram are maintained during the whole developing process. These holograms concept is not similar with the traditional methods of developing holograms. It will bring uniqueness in the product and you can easily trace the counterfeited products sold in the market. Infact the database integration of these holographic aluminum foils can assist in locating immoral activities. The basic objective of this sheer hard work and dedication is to attain holographic aluminum foil’s global acceptance.
Extensive technological research
The quality practices are always demandable in all industries but the significance of pharmacy is above all industries. The regulators as well as pharmaceuticals leaders can recognize the worth of quality medicines supplied in the market. Hence it is time to apply those holograms that can enhance the operational opportunities and modernize quality practices.
The Holographic aluminum foil extensive technological research has obtained exclusive results in packaging sector. The primary objective for developing this innovative holographic aluminum foil is to assist pharmaceuticals companies in a more efficient manner. This innovative holographic aluminum foil supports various packaging process because of its widely usage, applications and energy saving properties. It can be easily integrated into supply chain to any extent or with manufacturer choice as the holograms are designed with hidden image that can be re-applied at later stage as a single use feature to reveal the actual image. The fused hologram available in these aluminum foils becomes the integral part of the surface and does not hinder in the production process (blistering process) too. It’s easy to adopt and complex to copy makes it unique and different from other holograms available in the market. Though the prices of these aluminum foils is expensive and not affordable by all pharma industries but if the pharma companies are really concerned about its goodwill and the lives of consumers then they will not hesitate to implement these holographic aluminum foil in their packaging process.
The Maharashtra state FDA official also feels that pharma companies should concentrate more on effective packaging which cannot be copied or provide any incidences to counterfeit. They think that the negligence of these pharma companies increase the confidence of these counterfeited groups and they do not hesitate to increase these immoral practices. So, the best methods or technologies like holographic aluminum foils are required to stop these activities and preventing the uniqueness of product. These holographic aluminum foils carry hidden image or visual response that reveals the product’s authenticity and assist consumers in verifying actual product.
Value added functionality
According to Mr. Bhatnagar these holographic aluminum foils can also be incorporated to other security features, like Kinetic and Raster effects as its advanced security features can easily become the integral part of the company’s packaging strategies. The holograms are designed in such a manner that it can be visible under special light only as the micro letters for these holograms are as smaller as 5 micron. The purpose to introduce these security features is to protect the counterfeited activities in the market. Actually the security devices or security features incorporated in these holograms are incomparable or if you really want to compare them, then it can only be comparable with the best secured currencies of various countries.
Adding these aluminum hologram foils in the supply chain will help the pharma companies to experience the dual bonus of lower risk processes and high yielding product quality. These holograms advanced security features validates the compliances faced by the pharmaceuticals companies as the effective fused hologram presence acknowledges various packaging and manufacturing processes. The other security features like invisible texts (U.V & I.R Coding) and thermo text can also be added through Holographic labels in Roll & Sheet Form. Its designing (fine printing cut, self adhesive paper labels and high security features) has been made while considering the entire parameters of packaging practices in pharma, FMCG or any other sector which requires secure product delivery. The advanced holograms are widely accepted and used for packaging material and labeling.
Further he adds that the industry needs a complete cultural, or mind-set change for these quality holographic solutions. Just for the fear of increased prices in their packaging processes, the pharma companies are promoting the inequitable side of regulators. They are compromising the compliances faced by consumers and loosing the drive for the quality product in the correspondent market. It is advisable that the companies should discontinue the traditional negligent packaging practices and initiate innovative holographic aluminum foil as the consumers are not ready to pay their lives for the increased cost.
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